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21st Century Strategic Tools



21st Century Strategic Tools


Managing Directors, Marketing Directors and other Senior Mangers who wish to have a sound understanding of the relevance of e-commerce to their business and how it can be integrated into their current business practices.



  • Explanations of what e-commerce is and the terms associated with it.
  • An appreciation of the relevance of e-commerce to your business
  • Knowledge to enable the formulation of a strategy for the use of e-commerce in your business


Participation in this course will enable you to:

  • Understand what e-commerce is, the terms associated with it
  • Appreciate the relevance of e-commerce to different businesses
  • Assess the market opportunity for e-commerce in your business
  • Choose the most appropriate e-commerce model to suit your business
  • Formulate a strategy for the use of e-commerce in your business


  • The need for a strategy
    • The rapidly changing environment
    • Brief strategy overview
    • The need for a strategy in the rapidly changing environment
    • The four elements of an e-commerce strategy
    • The differences between online and offline businesses
    • Strategy formulation
    • Different value types
    • The market opportunity analysis process
    • Online business models
    • The value proposition
    • The resources to deliver
    • The revenue model
    • Types of online business models
      • Metamarkets
      • Auction
      • Fresh information
      • High quality
      • Low price
      • Most personalised
  • Strategy issues (ECMP)
    • Small businesses
    • Channel conflicts
    • Offline and online in one organisation
    • Pricing
    • Where to compete
    • Exchanges and malls
  • Integrative case studies

This course forms a part of the three day "Directing Strategy" module. The other units in the module (which can be taken separately if so desired) are:

Markets, customers and market driven strategies

  • Business Strategy & Decision Making
  • Marketing & Negotiation

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