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Directors and aspiring directors who are responsible for, or contribute to, the development of business strategy and must ensure the effective allocation of resources.
Knowledge Preparation of effective and credible business strategy by consideration of the business and its business environment
Participation in this course will provide you with:
A clear understanding of what business strategy is, how it serves as a basis for the preparation of the business plan and how it relates to the corporate strategy of the whole organisation
Knowledge of the conceptual models which are available to analyse opportunities and threats to the business and the strengths and weaknesses of organisation
Knowledge of appropriate techniques for developing strategic options and making an appropriate strategic choice
A critical appreciation of the basis of resource allocation and performance evaluation of the business
Business strategy and industry analysis
The hierarchy of strategies
The structure of business strategy
Analysis of industries
Competition and competitors
Markets, customers and market driven strategies
The analysis of markets, customers and generic market strategies
Resources, competencies and competitive advantage
The analysis of financial resources, people and operations
Knowledge and innovation
Adding value and competitive advantage
Finding the way forward
Developing strategic options and allocating resources
Evaluation and performance management
Integrative case study
This course forms a part of the three day "Directing Strategy" and "Directing Finance" modules. The other units in the modules (which can be taken separately if so desired) are:
Marketing & Negotiation
21st Century Strategic Tools
Understanding & Interpreting Financial Statements
Basic Corporate Finance